{"title":"Black Friday 2026 - Apparel","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRide ready. Gear up. Save big.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGet geared up for less with Black Friday deals on cycling apparel and protective gear at Obsession\u003c\/span\u003e\u003cspan\u003e. Shop markdowns of up to 60% off select products from some of the biggest names in cycling, including Troy Lee Designs, Giro, Fasthouse, Bell, Smith, Peak Performance, Scott, Shimano, EVOC and 7iDP.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom mountain bike armour, helmets and gloves to cycling shoes, waterproof jackets and technical riding apparel, find the gear you need to stay comfortable, protected and ready for whatever the trail throws your way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're upgrading your riding kit, preparing for the season ahead or looking for the perfect gift for a cyclist, now's the time to save.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShop Black Friday cycling apparel and gear deals while quantities last.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"trek-solstice-bib-short-womens","title":"Trek Solstice Bib Short - Women's","description":"\u003cp\u003eEssential comfort with added bib support\u003c\/p\u003e\n\u003cp\u003eThe Solstice Women's Cycling Bib Short is proof you don't have to spend a lot to gain a ton in comfort. Solstice is built with midweight, breathable fabrics that balance compression and comfort with the added support of bibs for a stay-put chamois fit. 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