This Black Friday, Obsession Bikes is doing things differently with Pay It Forward Friday. All weekend long, 15% of every part and accessory sale—online and in-store—will be donated to Wonder Wheels, supporting families in need and helping kids on the North Shore get their first bikes. Our goal is to raise $50,000 and put 350 bikes into the hands of local kids. Shop with purpose, give back to your community, and help us make a meaningful impact this holiday season.