Our Mission
We are a performance focused bicycle shop aiming to provide performance minded cyclists with a lifetime of cycling.
How?
Doing it Right.
Right on Time.
Our mission guides everything we do at Obsession: Bikes.
some background story on how we became Obsessed.
How we got our start
James and long-time friend Matt Warburton were riding up Mt. Fromme. Matt was tasked to assist in rebranding Dizzy following James’ purchase. Many store names had been bandied about but none had stuck.
“What is with the bike business?!” was the theme as the sweat was beginning to pour. James was floating the idea that a general lack of integrity was the culprit as was an all-out lack of professionalism, shoddy repairs, poor training, poor appointment systems and flawed parts supply. Hearing enough of this (and gasping for air) Matt proclaimed, “You’re bloody obsessed!” That was it, Obsession: Bikes was born.
It is true we are Obsessed with bikes, therefore the greater truth is we are obsessed with service too. It may your spot repair, a major overhaul, bike fitting – our standards remain the highest.
We pledged to Do it Right. Right on Time.
WE'RE ALL OBSESSED!
It is said that a business is only as good as its people and this team is the best. The common thread is that we want you to love cycling as much as we, the Obsession crew do. We will do everything we can to make your pride and joy run its best, to ensure that your next bike will match your needs perfectly and when it comes to fitting that bike — pour into the details. We truly want to help you find your next ride. You deserve great service and it is our pledge to make it so.
If you’re ready to take the next step—or simply have a few questions—get in touch with our team and let’s start the conversation about your perfect ride.